Family Enterprise Advisory

Keeping families
together — across
generations.

We work with multigenerational business-owning families and families of wealth — helping them strengthen relationships, clarify shared values, and prepare each generation to carry their legacy forward.

Investment Management Family Governance Next-Gen Development
Begin the Conversation Our Approach
G¹ FOUNDERS G² STEWARDS G² STEWARDS G³ HEIRS G³ HEIRS G³ HEIRS G³ HEIRS VALUES & PURPOSE LEGACY GENOA WEALTH
Family Enterprise Advisory Governance & Family Constitution Next-Gen Financial Coaching Fiduciary Investment Management Family Meeting Facilitation Fee-Only · Fiduciary Succession Planning Multigenerational Wealth Preservation Family Enterprise Advisory Governance & Family Constitution Next-Gen Financial Coaching Fiduciary Investment Management Family Meeting Facilitation Fee-Only · Fiduciary Succession Planning Multigenerational Wealth Preservation

Our Approach

Thoughtful guidance
for the whole family.

Genoa Wealth is a boutique advisory firm serving multigenerational families. Our work spans two areas that belong together: managing family assets with care and integrity, and helping families build the relationships, structures, and shared understanding that allow wealth to endure across generations.

As a registered investment advisor, we manage portfolios on a transparent, flat-fee basis — with a fiduciary obligation to always act in your family's interest. Alongside that, we work with families on governance, communication, succession, and next-generation education. We also coordinate with your existing legal and tax professionals, serving as a consistent point of connection across your advisory team.

We work with a select number of families, and every engagement is shaped around what that family actually needs.

"Money is the common thread that ties the family enterprise across generations. The family's understanding of money's purpose can be the difference between success and failure."

— Randy Waesche, FFI Fellow  ·  Read his published research →

Keep the family together
Governance structures, family meetings, and a shared constitution give every generation a voice — and a framework for making decisions together before conflict arises.
Transmit values and purpose
Money without meaning rarely lasts. We help families articulate what their wealth stands for — and build the conversations, education, and structures that pass those values to the next generation alongside the assets.
Make the wealth generational
Research shows that 70% of family wealth does not reach the third generation — and the cause is almost never investment performance. Preparation, governance, and shared purpose make the difference.
Prepare the next generation
Heirs who understand what wealth is for — and who have been coached to steward it with intention — are the single greatest predictor of a family enterprise that endures.
Manage assets with integrity
Full fiduciary investment management on a transparent, flat-fee basis — with an unwavering obligation to act in your family's interest at all times.

Who We Serve

Families that want
harmony and legacy.

The families we work with are accomplished and thoughtful. They come to us in times of transition or crisis, or simply because they don't know how to begin the legacy conversations and implement their wishes.

In every case, the underlying goal is the same: they want harmony. They want their values and purpose to carry forward — not just their assets. And they are looking for a trusted guide to help lead their family through what comes next.

Business-Owning Families
Families navigating succession, ownership transitions, or the question of what the business means to the next generation — and how to prepare them for it.
Families of Wealth
Families who have accumulated significant assets and are focused on ensuring those assets are stewarded wisely, transferred intentionally, and understood by those who will inherit them.
The Rising Generation
G2 and G3 members who want to develop their own financial identity, deepen their understanding of the family enterprise, and take their place at the table with confidence.
Trustees & Advisors
Family trustees and council members who need independent expertise, governance frameworks, and objective counsel to fulfill their role with clarity.

Who We Are

A father and daughter.
One family. One practice.

Randy and Beatrice Waesche are a father-daughter advisory team dedicated to helping families remain united, purposeful, and well-prepared as they navigate the complexities of generational wealth.

Randy and Beatrice Waesche
Founder Perspective · G1 Advisory
Randy Waesche
Co-Founder · Senior Advisor · FFI Fellow · CFP® · CFBA · CFWA

Randy is a seasoned advisor who works closely with founders and wealth creators to protect their legacy, clarify their goals, and implement the structures that will endure beyond them. With more than 34 years guiding family enterprises through succession, ownership transition, and leadership change, he brings strategic depth and hard-won experience to the families he serves. A published researcher and FFI Fellow, his work on the role of money within the family enterprise is recognized by the Family Firm Institute, the global authority on the subject.

Areas of Focus
  • Founder & G1 advisory
  • Business succession & ownership transition
  • Fiduciary investment management
  • Family enterprise governance & structure
Next-Generation Perspective · G2/G3 Advisory
Beatrice Waesche
Founder · CEO · CFP® · CFBA · CFWA

Beatrice works with families to strengthen communication across generations, build shared understanding, and ensure that every family member feels informed and engaged. Her work spans next-generation coaching, family meeting facilitation, and the development of governance frameworks that reflect a family's actual values. She brings a grounded, personal approach — listening carefully, asking the right questions, and helping families have the conversations that matter most. Her own experience within a family enterprise gives her a particular understanding of the dynamics that arise between generations, and the patience those dynamics require.

Areas of Focus
  • Opening communication across generations
  • Next-gen coaching, financial education & leadership development
  • Family meeting facilitation & succession within the family business
  • Stewardship development & values articulation
Genoa Wealth was built to serve every generation in the room. That requires both the depth of experience and the breadth of perspective that Randy and Beatrice bring together.
CFP® Certified Financial Planner

Covers the full picture of a client's financial life — retirement, tax, investment, estate, insurance, and cash flow — with a requirement to act in the client's best interest at all times.

CFBA Certified Family Business Advisor

Focuses on the structure and relationships that keep a family business healthy across generations — governance, family councils, succession planning, and navigating the conflict that naturally arises when family and business life intersect.

CFWA Certified Family Wealth Advisor

Focuses on families where wealth is the center of the enterprise — whether through a family office, shared investments, or philanthropy. Covers how those families make decisions together, structure oversight, and preserve both wealth and relationships across generations.

FFI Fellow Family Firm Institute Fellow · Randy Waesche

The most prestigious designation offered by the Family Firm Institute, reserved for practitioners with at least ten years of membership who have demonstrated active contribution through research, publication, or leadership.

What We Offer

A plan built around
your family.

Every family is different — with their own goals, their own dynamics, and their own obstacles to work through. We take the time to understand what your family is experiencing and what you want to achieve, then present a plan tailored to you. The services below represent what we typically offer, but our approach is always shaped by what your family actually needs.

Family Enterprise Advisory

Ongoing advisory counsel for your family enterprise — governance design, family meetings, distribution policy, family constitution, and guidance for the decisions that can't wait for a scheduled call.

Fiduciary Investment Management

Full portfolio management on a transparent, flat-fee basis — with a fiduciary obligation to act in your family's interest. Investment Policy Statement design, performance reporting, and ongoing oversight.

Next-Generation Development

Coaching, financial education, and leadership development for the rising generation — building the confidence and readiness to steward wealth with intention and care.

Family Constitution & Governance

The foundational documents of your family enterprise — how decisions are made, how disagreements are resolved, and how your values are carried forward through every generation and leadership transition.

Education Workshops

Workshops on financial literacy, stewardship, and family enterprise leadership.

Family Retreat Facilitation

Multi-day facilitated retreats for families navigating transitions, vision-setting, or the conversations that have been waiting for the right guide and the right moment.

How We Work

Our
Process

Every engagement begins with listening. We take time to understand your family's history, financial picture, and relationships before we recommend anything. No two families are the same — and no plan should be either.

1
Discovery

We learn your family's history, finances, and goals — across every generation.

2
Assessment

We identify strengths, gaps, and the dynamics — financial and relational — that need attention.

3
Strategy

We build a plan tailored to your family spanning investments, governance, and next-gen development.

4
Implementation

We work alongside your existing professionals and facilitate the family meetings that make the plan real.

5
Partnership

We walk alongside your family as it grows — adapting the plan as your needs evolve.

Begin the Conversation

For families that want
harmony and lasting legacy.

We welcome any conversation that may be helpful — whether you know exactly what you need or are just beginning to think through what the right next step looks like for your family.

Reach Out to Our Team Learn More About Our Approach